Lip syncing is the process of making lip movements match with a sound that is either being sung or spoken. It can also include the actions of playing an instrument.
Lip syncing is used in virtually all music videos, however some choose not to include it. It is used in music videos as normally in music videos, when the artist is playing a role, it can be difficult for him/her to do the required actions for the narrative and sing at the same time, so he/she just lip sings it and the producers will put the song over it when editing the video.
Despite this, there are downsides to lip syncing, as if somebodies lip movements do not match the lyrics at the exact same time, it can look very unprofessional.
This is an example of a music video that uses lip syncing throughout the majority of the video.
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