The type of music video we choose to do will depend on the genre of artist we have chosen. For example if we chose the genre, rock, the video would include a live performance, with a large crowd, which is made to look like it is a performance at a concert/gig, or if it was a rap song, most rap songs usually have the utilization of sports cars, jewellery and girls, but using things like this would be hard to find as it would cost a lot more money, therefore we will probably avoid doing a rap song.
Rock
Characters:
- band members
- a boy and a girl in a relationship
- large crowd
- more young people than old
Story line:
- live performance
- romance
- upsetting situations
Setting:
- large room
- area with a large open space
- poor/abandoned locations
Content:
- usage of instruments
- unusual choices of clothing
- Gothic/punk themed items
Hip-hop
Characters:
- the artist
- lots of other people to make the singer look popular
- girls (if the artist is male)
- boys (if the artist is female)
Story line:
- the artist making money
- the artists childhood
Setting:
- urban area
- rich location (mansions etc.)
- large open areas
Content:
- jewellery
- nice cars
- lots of people the opposite sex to the artist
- things only wealthy people can afford
Jazz
Characters:
- the artist
- friends of the artist
- an audience watching the artist
Story line:
- the artist performing to a group of people, usually in a bar
- shows the artist when they were younger
Setting:
- restaurant/bar
- American diner
Content:
- artists wearing smart clothes
- instruments
- people dancing
- vintage theme/items
Dance/house
Characters:
- a DJ playing the actual song
- a large crowd dancing to the music
Story line:
- usually a performance video
- tracking one person at a party/gathering
- happy situations
Setting:
- a large house
- a nightclub
- a field
- abandoned/quite areas
Content:
- DJ decks
- a party
- the usage of alcohol
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