Each person in class had to present what they felt was the ideal music video in the eyes of Goodwin's codes and conventions. There are seven conventions in total, and they are genre characteristics, relationship between lyrics and visuals, relationship between music and visuals, demands of the record label, artist iconography, usage of the male gaze theory and intertextuality.
- dance routines - artist iconography
- boy wants girl - notion of looking (voyeuristic)
- male gaze
- dancing - artist iconography
- shouting - artist iconography
2 Chainz & Wiz Khalifa - We Own It
- women and bling are shown - characteristics
- close ups of Wiz Khalifa - record label demands
- Wiz Khalifa is always alone when he is rapping - artist iconography
- not much clothing on women - male gaze and characteristics
One Direction - What Makes You Beautiful
- close up of all band members - record label demands
- running on a beach - intertextuality (Baywatch)
- boys walk towards camera flicking their hair - characteristics
The Script - Man Who Cant Be Moved
- performance in the video - characteristics
- close ups of the lead singer, Danny O'Donoghue - record label demands
- Danny O'Donoghue plays a different character in the video - iconography
Robbie Williams - You Know Me
- lots of close ups - record label demands
- 'Alice In Wonderland' narrative - intertextuality
- women are used in the video - male gaze
Gwen Stefani - What Are You Waiting For
- sexual actions - male gaze
- links to 'Alice In Wonderland' - intertextuality
- Stefani has 4 backup dancers - artist iconography
- lots of close ups - record label demands
Eminem & Rihanna - Love The Way You Lie
- 'burning' is used in the lyrics and visuals - relationship (lyrics and visuals)
- close ups of Rihanna are frequent - record label demands
- Rihanna's red hair - artist iconography
- 'walking away' is used in the lyrics and visuals - relationship (lyrics and visuals)
- Todorov's theory is used
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