Intertextuality is when a music video has reference to another music video in it. For example 'Walks Like Rihanna' by The Wanted has a mixture of references to other bands in their video, including Take That and The Backstreet Boys.
Why do we have music videos?
- promote the artist
- promote the song
- advertising
- make money
- help tell a story
- appeal to the target audience
- entertain the audience
- product placement
Basic structures of music videos
- last on average of 3-4 minutes
- combines a mixture of live performance, narrative, concept and other visual imagery (computer graphics and animation)
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